MOA create natural and organic skincare, made in Somerset, inspired by old herbal folklore and with a sprinkling of magic!

At the heart of the range is MOA’s hero herb, yarrow (Achillea Millefolium), an ancient healing herb, used for millennia to protect and repair. The organic yarrow used in MOA’s potions is grown in Somerset and transformed into a potent herbal extract.

Shrouded by tales of folklore, the miraculous powers of this ancient healing herb have been used for millennia to protect and repair. Named after Greek hero Achilles, who legend has it, used it to heal his soldiers’ wounds after battle.

Guided by her daughter’s eczema, Charlie formulates every product with sensitive skin in mind, ensuring they are gentle, yet effective, and rooted in traditional herbal wisdom.

MOA products combine yarrow with carefully selected herbal extracts and botanical oils to create products that soothe, cleanse and revitalise. Taking time to slow down and nurture oneself is important to our wellbeing, a simple daily ritual creates a therapeutic effect on both mind and body.

MOA formulas are cruelty free and free from petrochemicals (mineral oil), parabens, SLS, phthalates, fillers and artificial fragrance and colours.

It is our belief that beautiful packaging shouldn’t come at a cost to Mother Earth and each product is consciously created with intention and love.